Get ‘em while they’re hot.
We’re not going to lie to you, the post-holiday malaise is real. Pretty much every corner of this country right now is uncomfortably dark, cold, and wet. But hey, that’s winter for you – and we’ll get through it, because that’s what we do.
While you bide the time for the grand arrival of another spring, we’ve taken the initiative to get you looped in right now on the most anticipated brand debuts to hit GOVX in recent weeks.
New Brands:
REEBOK TACTICAL
Who knew that the athletic powerhouse that once sponsored such luminaries as Shaquille O’Neal, Allen Iverson, and Frank “The Big Hurt” Thomas have also forged a strong presence in the field and on duty?
Taking the same attention to detail and legendary durability to their tactical line, Reebok comes strong with a wide selection of tough-as-nails boots and trainers for today’s law enforcement officers, first responders, and servicemembers. If your career calls on you to scale the occasional wall, you’re in good shape here.
Like a village idiot, I’ve misplaced or (accidentally) washed multiple pairs of AirPods over the last calendar year. Apparently, I cannot be trusted with expensively undersized audio equipment.
As a result of my follies, I’ve made the jump to a bigger and better option with The Everyday Headphones from RAYCON for 2025, and so far, so good.
Boasting exceptional battery life and sound quality, they create an immersive listening experience that provides a welcome escape from the norm. For those less likely to lose their essentials, they do the earbud thing as well.
MAVEN OPTICS
Look, there’s no dethroning Vortex as a GOVX bestseller in the optics category, that much is clear.
All we’re saying is that if you’re going to expand your arsenal by seeing what else is out there, Maven is a hell of a brand to start with. Maker of award-winning optics for the outdoors, the Wyoming-based company is lauded by hunters for its high-performance binoculars and scopes.
As a bonus, they also offer a custom optics builder, allowing customers the opportunity to build their own gear to their own specifications.
QUEST HEALTH
My girlfriend has a ton of allergies, especially that of the food variety. Through no fault of her own, this necessitates a decent number of regular doctor visits and allergy panel tests so she can understand what she’s up against. It’s important to have this knowledge at the ready because I’m still not sure how to work an EpiPen.
Quest Health provides the same quality lab tests that doctors trust, while generating accurate and easy-to-read results. Keep your primary doctor, but supplement your wellness journey by getting a better understanding of your overall health.
JOHNSTON & MURPHY
If your shoe collection consists solely of Jordan re-releases and combat boots, it’s time to step your game up.
Johnston & Murphy has been putting in work since before The Civil War, crafting classically designed footwear and accessories for the modern American. Make it a personal goal to get noticed for all the right reasons with the upgrades of your choice.
PUMA
The cat is in the cradle. We repeat, the cat is in the cradle. A long time coming, Puma and its glorious lot of NITRO running shoes have officially launched on GOVX.
Propel your training and get an early start on marathon season by snagging yourself a pair at exclusive savings while they last.
The ONLY watches officially licensed by the leading firearms manufacture, this collection upholds the brand’s commitment to precision, durability, and performance.
Ruggedly designed without being overbuilt, each timepiece provides a formidable addition to your EDC loadout.
FORME
Scientifically engineered to improve your posture and assist your performance, this assortment of activewear essentials has built a steady following in the last year.
Featuring apparel worn by Taylor Swift herself, Forme has caught fire by being featured in the digital and print pages of Billboard, Cosmopolitan, and Business Insider.
NASCAR
A partnership so official, we’ve gone ahead and capitalized Official Partnership to get the point across. For members like you, you’ll now be able to access exclusive savings for the 2025 season for NASCAR events at such iconic speedways as Talladega, Daytona, and Martinsville through the GOVX-presented NASCAR Miltix program.
Additionally, we’re getting in on the action as the Presenting Sponsor for the upcoming GOVX 200 at the Phoenix Raceway on March 8th.
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