Like a breath of fresh air, spring’s arrival serves as a reminder to gear up, get outside, and start enjoying the longer days, legendary road trips, and life without all those layers. Riding the theme, we’ve been busy welcoming wave after wave of big-name new arrivals. Like really, really busy.
So with that said, we’re happy to take a little break to bring you a more in-depth look at the latest debuts. From dress shoes to off-road wheels and everything in-between, it’s all going down right here.
New Brands:
BIRKENSTOCK
The beautiful thing about Birks? You can go socks or no socks, and nobody is going to judge you.
The sandal-clog-shoe crossbreeds have finally made their glorious debut on GOVX, and we’re jazzed to have an incredibly comfortable, extremely functionable option for warm summer days, barbecues, and leisurely weekend strolls around the block.
An icon of the footwear world, each pair is engineered to shape to your feet over time, basically giving you a custom orthotic.
TRAVISMATHEW
No, we didn’t forget the space in the name, but we did create one for the athleisure leader. It’s TravisMathew through and through, and if you’re trying to find a middle ground between golfing apparel, gym attire, and laid-back SoCal style, you’re in the right place.
Crisp, versatile, and flattering from every angle, the steady collection of shirts, shorts, pants, polos, and quarter-zips make for an immediate upgrade anytime you’re aiming to go casual. Best of all, this gear is designed to be wrinkle-free, so you can go ahead and keep that iron unplugged, American.
MUNICIPAL
After nearly three decades in the public eye, Mark Wahlberg remains a polarizing figure. From chart-dropping rapper to posing in his skivvies for Calvin Klein to racking up multiple Academy Award nominations, Marky Mark has found major success in multiple ventures.
His latest endeavor as co-founder of MUNICIPAL, involves producing the kind of gear that evokes a feeling of being unstoppable in every facet of your life. Fitting for a dude whose daily routine involves 2:30AM wake-up calls and multiple grueling workout sessions.
Within his revolutionary line, you’ll find a no-frills, well-designed collection of apparel and footwear dedicated to four core values — character, hustle, positivity, self-belief, and creativity. Each piece is designed only from world-class fabrics and is suitable for your most intense sessions.
FREE FLY APPAREL
Author’s note: I recently went on a guided fishing tour of the San Diego Bay, it was a grand time, but apparently sea sickness is not a myth.
Rough waters aside, Free Fly Apparel is a family-owned company that operates fully on the belief that life’s best moments happen outdoors. We happen to vibe heavy with that. For water-seekers, the signature bamboo-based fabric is highly regarded for its soft feel and construction, making it incredibly comfortable for long days spent filling up the fish baskets.
Complete with built-in UPF 50-protection and thoughtfully produced to be both odor-resistant and breathable, everything you need for your greatest adventures is readily available in the right gear.
NOMAD WHEELS
Going somewhere? Once again, your GOVX membership can help get you there. With Nomad Wheels, your next overlanding experience is well within reach. Featuring a variety of high-performance wheels and accessories available at a variety of different specs, rigging out your off-road vehicle just got easier.
Trail-tested and driver-approved, these wheels are ideal for Tacomas, 4Runners, Jeeps, Broncos, and other off-road builds, and primed for rocky terrain, sand, and snow.
LOWA BOOTS
Popularized by hikers, hunters, and military and law enforcement pros, LOWA Boots are one of the more heavily requested brands to officially be made available on GOVX.
Now firmly entrenched on the site, these GORE-TEX lined, precision fit should become a top-seller in record time. Meticulously crafted to perform, LOWA pays special attention to how boots perform under load, which is paramount if you’re hauling a heavy loadout or rucking.
CHUBBIES
One doesn’t dedicate all that time and effort to leg day without welcoming every shot to show some thigh. With summer incoming, we’re happy to bring the beloved shorts brand Chubbies aboard the good ship GOVX.
With fun, bold, and occasionally patriotic designs, getting into short in-seam season should come second nature, gentlemen. Additionally, we’re big fans of the appropriately deep pockets.
GOOD CHOP
Just last week, I opened up my fridge and stared blankly at the lack of quality options as I pondered dinner. For culinary noobs like myself, having the option to utilize a flexible meat and subscription delivery subscription service like Good Chop is pivotal to creating quality meals spending too much time at the butcher.
Good Chop provides subscribers with over 80 different cuts of beef, pork, chicken, seafood, lamb, bison and turkey. All fresh from America’s farms and fisheries, and all ready to be boxed up and delivered to your doorstep. Hallelujah.
JOHNSTON & MURPHY
With over 160+ years of craftmanship, these era-spanning shoes have graced the feet of presidents, industry icons, and celebrities since their inception. If that doesn’t speak credibility, I don’t know what does. If you’re looking for more reasons to step up your shoe game, each paid is made from premium materials only, meaning that Italian calfskin, hand-finished leathers and suedes are all part of the package.
ORCA COOLERS
Fun fact: ORCA is an acronym for Outdoor Recreation Company of America. Extremely durable and equipped with a lifetime warranty, these fortresses of frosty drinks provide a powerful USA-made alternative to YETI, rivaling the outdoor leader in ice retention capabilities.
With another summer of adventures on the horizon, claiming your own at a heavy-duty discount should be your first order of business.
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