Big-name arrivals everywhere you look.
In case you didn’t know, being a GOVX member gives you access to exclusive discounts on thousands of brands. That’s a fact. What’s also true is that we’re constantly bringing new brands on board who firmly back what you do. They provide discounts for this community because they believe in this country and those who serve it. That is the very crux of what we do.
As you can imagine, the number of brands available on GOVX is constantly growing. We’re building something here, and we’re honored to align with companies that share our values. As fall takes hold, here’s a look at the latest additions to the GOVX catalog.
New Brands:
STANLEY
Right now, I count an even half-dozen of these trending bad boys sitting around the San Diego GOX HQ. Not just TikTok famous and well-past being another passing fad, these colorful cups have found their way into our classrooms, worksites, cars, gyms, homes, and hearts.
Keeping your drinks piping hot or iced cold, each beverage hauler features a reusable straw, double-wall vacuum insulation, and a dishwasher-safe design. If you haven’t tapped in yet, now’s the time.
COLUMBIA
Essential gear for any American that considers the outdoors to be their second home, Columbia is revered for its high-quality collection of weather-ready gear, extending from hats and beanies to shirts and pants to fleeces and full-zip jackets.
Basically, they make stocking up to continue your adventures a whole lot easier. Did we mention the flannel? Because there’s enough here to satisfy both rugged outdoorsmen and aging 90’s grunge rockers.
BEARPAW
Do yourself a favor and pass down those ancient UGGs and worn-out slippers to someone who needs them more than you. There’s a new comfort leader in town, and thy name is BEARPAW. From women’s boots to men’s sandals, there’s a pair for every peaceful moment you have when you're off duty.
For footwear obsessives, the inside linings are made of a blend of sustainable sheepskin and other wool, which creates an unmistakably warm and comfortable fit. For the eco-conscious, BEARPAW also comes correct with boots made solely of vegan materials. How do you like them apples?
SAFARILAND
No, Disneyland hasn’t expanded (yet). Safariland is a USA-based duty gear brand that manufactures top-flight holsters, belts, and body armor for today’s law enforcement, military, and first responders.
Earning major marks within the tactical space for both design and performance, they established their very own SAVES CLUB, which honors officers who experienced a life-threatening incident on duty. These officers attributed Safariland armor and gear for helping to save their lives.
HIBEAR
Acclaimed makers of the All-Day Adventure Flask, Hibear keeps explorers hydrated for the base to summit with its lineup of insulated, easy-to-clean, rugged, and extremely versatile drinkware.
Don’t get it twisted though, they’re just as essential in the streets as they are in the wild. They almost make some kick-ass hats.
SLOWTIDE
Fun fact: I’ve never actually lived more than 20 minutes away from the Pacific Ocean. While that doesn’t quite elevate me to beach bum status, I can say with complete certainty that one doesn’t waste standard towels and blankets on a sun-drenched excursion.
Fortunately, Slowtide provides weekenders and vacationers like myself with art-inspired options that embrace the free-flowing spirit of the sand and surf. Need a poncho? They have plenty.
MICROTECH KNIVES
A new EDC contender has emerged. If you’re not satisfied with your current problem-solver or you’re just looking to ‘switch’ it up, Microtech Knives has made its extensive selection of precision cutlery available on GOVX.
Boasting a collection of “Core Knives”, every blade is made with the highest quality steel, featuring the most advanced materials and manufacturing techniques. Best of all, each tool is hand-sharpened in-house.
SUPER73
Creating a much cooler commute, eBikes are really all the rage now. Super73 rolls in with a fresh fleet of best-in-class build quality and epically powerful yet zippy rides that won’t cost you a red cent of gas.
Go ahead and think of them as the muscle cars of the eBike world.
LEGENDS
It takes an athlete to know an athlete, and Legends apparel is the perfect example of that. More than just your regular gym attire, the company boasts an All-Star team of celebrity endorsers like Steve Nash, Aaron Rogers, Quavo, Baker Mayfield, DeAndre Hopkins, and Big Cat of Barstool fame.
Designed with the everyday exercise grind in mind, the apparel offers supreme stretch and comfort for your most dynamic moves and high impact sessions.
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