This Brand Named for a Benghazi Hero is Sponsoring GOVX GIVES BACK This Month

All about BUBS Naturals, the game-changing supplements named in honor of Glen “BUB” Doherty

By Brent Hannify | July 27, 2022

Glen “BUB” Doherty was a man you call if you needed help moving a couch. Sure, he’d grumble about it but, dependable as ever, he’d help you move that couch in exchange for a beer and a slice of pizza.

That’s how Sean Lake, founder of BUBS Naturals—the brand that bears his namesake—remembers his best friend. Glen was a reliable, authentic, clean-living kind of guy you could always count on for help.

Glen was one of the four Americans who gave their lives in defense of their fellow countrymen ten years ago during the terrorist attack on US government facilities in Benghazi, Libya.

“I learned everything I know about supplements from living with Glen,” remembers Sean. “He had mason jars filled with pre-workout, hydration, whey protein, and of course, Metamucil. You can never get enough fiber in the ‘ol diet.”

Back in 2017, Sean’s wife convinced him to take collagen on a regular basis. “You’re not getting any younger,” she pointed out. That’s the kind of point that lands especially hard for men in their 40s. Especially when it’s coming from their wives.


Born in 1970 in Winchester, MA, Glen Doherty served as a Navy SEAL sniper and Corpsman. He served in both Iraq and Afghanistan, and played roles in iconic moments from the War on Terror, including the rescues of both PFC Jessica Lynch in Iraq in 2003, and Captain Richard Phillips from Somali pirates in 2009. After his military career, Glen joined the CIA performing contract work with the State Department.

After one month of putting non-dairy collagen creamer into his coffee every morning, Sean noticed his fingernails were growing like crazy. After two months, his knees stopped hurting after years of chronic pain. He felt stronger. He could lift more. Run faster.

“After just four months, I felt like I got ten years back on my life.”

Sean was convinced of the benefits of collagen. And armed with everything he learned from his friend Glen, he decided to launch a brand alongside TJ Ferrara, producing the finest scientifically proven supplements. The kinds of products that would meet Glen’s high standards. “I put my best friend’s name on the jar,” Sean says. “That means we’re putting nothing but the absolute best products on the market.”

Collagen is the most abundant structural protein in the human body, making up over a third of the body’s protein content. While we are perfectly capable of producing endogenous collagen, age and diet can slow down our ability to synthesize this vital protein. By incorporating collagen into your everyday routine, you’re enhancing your body’s natural production of the substance that lubricates your joints, regulates your gut health, and grows your hair, skin, and nails. It’s by definition a self-improvement product.

“When you’re a kid, your body is overproducing collagen because of how fast your body is growing,” Sean explains. “But by age 25, your body slows down collagen production. So, by the time you’re 35, you may start to ache. By 45, shit gets real. By 55, you better be on a regular collagen regimen, or else you’re really gonna feel bad.”

And Glen knew all this in the early days, back before supplements took off as a major industry. Back in 2010, you’d have to learn all about nutrition from CrossFit websites and word of mouth. Keto hadn’t even been born yet. And collagen products didn’t really exist at the time.

“If collagen was around when Glen was, he totally would’ve been taking it,” Sean says. “And that’s why we’re doing what we’re doing here. Because Glen would’ve wanted us to.” But Glen only would’ve used the best, the cleanest, the most thoughtful product. That’s why Sean and TJ made sure that their products would be gluten free, soy free, nut free, dairy free, GMO free, and corn free. BUBS Natural Collagen Protein Power is the only product on the market that has all four certifications: It is keto approved, paleo approved, Whole30 approved, and it’s NSF Certified. You’ll find BUBS Naturals products in the locker rooms of the Boston Red Sox, New York Yankees, San Diego Padres, and more professional sports teams.

BUBS Naturals is a brand that has quite literally been dedicated to the US military since day one. In addition to being founded in honor of an American who made the ultimate sacrifice, 10% of all BUBS Naturals proceeds supports military nonprofits. And that’s exactly why they’re supporting GovX Gives Back this month, matching 50% of our donations to THE HONOR FOUNDATION, the nonprofit dedicated to supporting veterans of America’s special forces communities.

It’s the kind of awesome gesture you’d expect from a brand founded by Sean. Mostly because it’s the kind of gesture you’d expect from Glen.

Thank you to BUBS Naturals for supporting GovX Gives Back this month.

Proceeds benefit: THE HONOR FOUNDATION

Shop More BUBS Naturals supplements for your daily routine.

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