The #ToughAsX Flag is Back!

Here’s What to Do With Yours.

Fly it with pride, nationwide

Leading up to 2025, we here on TEAM GOVX laid out one hell of a road map for the upcoming year. From partnership announcements to major brand debuts dropping soon, it’s on us to make sure that your membership experience is like nothing else out there. Incomparable and uniquely awesome in every way possible. With that said, we hit the rewind button to take a good, hard look at the past. Call it nostalgia, call it inspiration, call it whatever you want, but there are very few things as visually and symbolically powerful as a flag. Specifically, our very own #ToughAsX flag. That’s why we’re bringing it back in all its glory.


#ToughAsX in the Field


Here’s the details.

Post Up with the Flag Wherever You See Fit and Snap a Photo.

Here’s the fun part, we already know that you’re a badass. Now here’s your opportunity to really show it. Whether you’re parachuting out of a plane, summiting a snow-capped mountain, volunteering for a cause you believe in, crushing marathon miles, serving your county or community, or even lifting heavy, we want to see you – and the flag. That’s what being #ToughAsX is all about.

Put It on Social and Tag it #ToughAsX.

Here’s the other fun part. Push your social game into a new stratosphere by posting on your personal account(s) with the hashtag #ToughAsX. Remember to grab our attention by tagging GOVX too. We can be found at @ShopGOVX on Facebook, Instagram, TikTok and X.

Not Big on Social? Not a Problem.

Hey, we all need a digital detox every now and then. Upload your submission below to share your photo. It couldn’t be easier.

5 #ToughAsX Entries Win $50 in GOVX Credit

Each month, TEAM GOVX will go over the entries and pick 5 of the most epic photos submitted. If you’re one of them, you’ll get the recognition and the GOVX credit dropped straight into your account. Limit one credit per member. Best of luck, Americans.


#ToughAsX in the Field

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