THE SUMMER '26 DROP
Pool days. Beach days. Gear drop days.
The season has shifted, and your lineup needs an immediate upgrade. There’s no room for slow momentum or outdated gear when the heat starts to hit. On GOVX, we’ve assembled another fresh wave of heavy-hitting brands to anchor your summer from Memorial Day to Labor Day, with no looking back. Get debriefed and get to the deals first
If you’ve spent a considerable amount of time in a gym, studio, or anywhere people get their fitness in, then you should already know Gymshark. Purveyors of flattering, sweat-wicking, high-performance apparel each piece of quality gear adapts to move with you, allowing for unrestricted crunches, burpees, and marathon runs.
Athlete-trusted and training-approved, filling out your daily workout rotation now starts and finishes right here on GOVX.
Back in the day, skaters were separated into groups, crews if you will. There were the Airwalk kids, the Spitfire kids, and of course, the DC kids. Now these kids are all grown-up, with grown-up jobs. Expanding from ollies to OT, DC Work Crew is the dedicated industrial safety and work footwear division created for those who work in demanding trades.
Think construction, warehouse work, machining, shipping and manufacturing. Taking inspiration from the past, DC has impressively adapted its classic, puffy, early-2000s skate mainstays into fully compliant safety shoes.
No, this isn’t the latest Marvel superhero to come to the big screen. These are smart rings, actually, designed to track health, sleep, and recovery metrics straight from your finger.
While this may position Ultrahuman on the surface as a direct competitor to Oura Ring, there lies one major difference – there's no monthly subscription fee to access your data or app insights. That’s right, all that invaluable info comes free.
Straight out of Boulder, Colorado comes Lems Shoes, a line that embraces footwear without the frills. Engineered to embrace the natural anatomy of your foot, each pair allows for full movement and unrestricted movement as you make your way through your day.
Something tell me the founder wasn’t a big fan of the Reebok Pumps.
Eat like a champ. A UFC champ to be precise. Featured performance-inspired nutrition and chef-crafted flavors, UFC Ignite’s signature meal plans are designed to support your goals and maintain your strength.
Backed by experts and packed with protein, meal box subscription range from 4-to-16 boxes per week and can be prepared in just minutes.
Eyewear is the one category where there is literally always room for more. Take for example the addition of Eyebobs, these frames fill their selection with a wide variety of vibrant colors, unique patterns, and statement-making signature shades (prescription and non-prescription).
Featuring just the right amount of whimsy, each pair features handcrafted luxury acetate and high-quality CR-39 lenses for increased durability.
That’s Armament Systems and Procedures to you, bub. Winners of multiple field-tested awards, ASP focuses entirely on duty gear designed for police, military, and private security operations, centering around three primary categories: Tactical Batons, Restraints. and Tactical Lighting.
It’s a fact that you can get everything you need from what you eat. Heart & Soil serves as a premium health supplement brand that specializes in freeze-dried, desiccated (powdered) organ supplements.
Modern, highly processed diets often leave us starved of essential nutrients. While muscle meats and plant supplements fall short, organ meats—like liver, heart, kidney, and spleen—are packed with highly bioavailable vitamins and minerals like B-12, iron, coenzyme Q10, and vitamin A that your body can actually absorb.
Backed by 49ers star running back Christian McCaffrey and crossfit icon Brooke Wells, the aptly-named While on Earth sports an impressive collection of training footwear and gear that closes the gap between high-intensity hybrid activities and everyday moves with ease.
Also, a member of the 1% for the Planet network, While on Earth pledges 1% of its gross global sales directly to environmental conservation and sustainability projects.
In case you feel the need to stay in and embark on another epic MCU marathon or relive the holy trilogy how it’s meant to be seen -- by watching the original Star Wars from episodes 4-6, GOVX members now qualify for insane savings on a Disney+ and Hulu streaming bundle.
For only $4.99 a month for your first three months, all the movies and shows are yours. Really good timing with the final season of The Bear about to drop.
