Sunglasses Deals Declassified
10 Underrated Eyewear Brands
With 50+ brands and over 2,000 eyewear deals available at this very moment on GOVX, you’d be excused if you let more than few sunglasses steals get overshadowed by Oakley, Ray-Ban, and Costa.
Not to say there’s anything wrong with getting a mega discount on a celebrated powerhouse. Nevertheless, for those who like to break the mold and add some variety to their collection, we’ve gone ahead and tracked down some brands you may not be familiar with – or may not have realized we even carried.
LET'S GET TO IT.
It’s too often you find the words ‘handmade’ and ‘sunglasses’ in the same sentence. Raen goes against the status quo by producing every pair of shades by hand, from concept to completion.
It’s basically a herculean act, and a deep level of craftmanship we can firmly believe in. Especially when you factor in that they’re not using subpar materials. Each frame is highly detailed and feature Carl Zeiss lenses, known for crystal-clear optics, sharp contrast, and 100%
UVA/UVB protection.
For nearly 30 years, Native Eyewear has forged a strong reputation amongst the American outdoor community.
The light and durable construction offers a superior strength-to-weight ratio and polarized lens tech that blocks up to 4x more infrared light, making them ideal for fishing, hiking, or biking on the trails.
In the last three months, I’ve developed a minor addiction to Blenders. You see, since their shades already register at super affordable prices, I’m able to use my GOVX discount to save even more on my preferred pair.
So far, the savings-on-savings have been too hard for me to ignore. With that said, I’m a fan of the bold, bright designs and insane quality and comfort for the price. The massive catalogue has several certified bangers, including collaborations with Barstool Sports and Mr. Prime Time himself, Deion Sanders.
Some shades don’t warrant the term “handle with care”. You don’t hide them within a pretty little case or cringe whenever your kids comically try to put them on.
They’re everyday shades that live part-time in your car or stashed above the bridge of your cap when not pressed into action. There’s always a place for them and there’s not a damn thing wrong with that. At the end of the day, Shady Rays’ ruggedly comfortable frames are perfectly suited for heavy use and a little bit of abuse.
Designed and manufactured right in the USA, Bobster has expanded their reach from extreme sports to the law enforcement and military industries.
What makes this brand unique is the Quick Release System (QRS) feature that’s included with select models. Made for those who operate in harsh conditions, the system gives the wearer the ability to switch between sunglasses and goggles in seconds by swapping temples, head straps, or foam inserts.
We stan an interesting story. Smith Optics was founded way back in 1963 by a ski doctor who is credited with inventing the very first fog-free snow goggles.
Today, that same spirit of innovation flow through their impressive lot of military and safety-rated performance eyewear for tactical and shooting use. Each pair features the signature ChromaPop™ lenses, creating a sharper, more vibrant vision by enhancing color, clarity, and contrast through a process filtering out overlapping light wavelengths.
It’s good to know your neighbors. Headquartered right near us in San Diego, 100% is a major staple on the slow pitch softball fields, ski lifts, and dirt bike trails.
The racing-ready design makes it a firm choice for active life leaders, and the award-winning details such as UV400 protection and high-impact technology safeguard your eyes in any conditions. If you’re looking for a perfectly balanced pair of shades, you’re looking in the right place.
For years, I’ve been searching for a pair of glasses that make me look more studious. I can’t explain it, but I’ve always wanted a pair that would give me the appearance of an esteemed archeologist or maybe a geneticist or something. I know, I’m weird.
Anyway, Serengeti sunglasses get a whole lot closer to my arbitrary goal. These advanced, Italian-made shades look like they fit in anywhere from a dig site to an international conference on the human genome. On the functionality side, the gradually adjusting Photochromic lenses automatically adapt to changing light conditions by getting darker in bright sun and lighter in shade.
There’s light and there’s superlight. Sunski and their aptly named collection of sunnies happen to fall into the latter category. Equipped with eco-friendly frames, each pair of Sunski shades clock in at under 30 grams with no sacrifice in durability.
In fact, in the unlikely event you do break them, they come equipped with a lifetime warranty and easy-to-replace lenses that cost just $12. Perfect for the beach or the boat, breathable side-shields, remappable designs, and robust grip highlight the quality of each frame.
I’m partial to any business with an origin story that involves a dream, a hope and a garage. Apple, Harley-Davidson, and yes, Dragon Alliance can all stake claim to such humble beginnings.
For this California-based sunglasses and snow goggle brand, founder Will Howard took direct inspiration from the local surf and dirt bike scene to create a line that listened to what gnarly nomads wanted and delivered.