GOVX, Born Primitive and Stipe Miocic Just SENT ONE MEMBER TO UFC 295

The result of a major fundraising effort, a total of $12,682 was donated to the military and first responder non-profit Folds of Honor.

GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, and other government personnel, partnered with the athletic apparel brand Born Primitive and MMA champion and Ohio firefighter Stipe Miocic to generate donation-based funds on behalf of the military and first responder non-profit, Folds of Honor.

Earning a total of $12,682 in donations, the fundraising efforts gave one GOVX member a chance to win a grand prize two-ticket package to the MMA championship fight on Veterans Day in New York City, plus a meet and greet with Miocic, with five runners-up receiving signed merchandise from the former UFC champion.

“Through this awesome sweepstakes, GOVX continues to make an incredible impact in the lives of the families we serve,” said Col. Nick Nichols, President of Folds of Honor. “Every donation Folds of Honor received through this activation serves as a reminder to these families that they are not forgotten. We are truly grateful.”

The contest, which was open from September 15th to October 11th, 2023 awarded GOVX members the opportunity to earn entries through $20, $40, $50, and $100 donations made directly to Folds of Honor, the foundation dedicated to providing educational scholarships to the children of fallen or disabled US military servicemembers and first responders.

A current Rhode Island Law Enforcement Officer/Marine Veteran and GOVX member was named the grand prize winner after a random drawing on October 12th, and he received two tickets, hotel and travel accommodations for two to New York City, plus $200 in VISA gift cards.

“MMA fighters train year-round for their chance to take home the belt,” said Alan Cole, GOVX CEO. “That kind of warrior’s spirit is something we also see in those who serve our communities and country. It’s a privilege to partner with Born Primitive and Stipe Miocic to recognize a GOVX member and raise donations for Folds of Honor.”

Held at Madison Square Garden on November 11th, 2023, UFC 295 saw Alex Pereira defeat Jiří Procházka for the Lightweight Heavyweight Championship and Tom Aspinall triumph over Sergei Pavlovich in the co-main event.

UFC Champion Stipe Miocic with the grand prize winner and guest.


GOVX was founded in 2011 with a mission to serve those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, educators, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in our mission with a unique opportunity to support this deserving audience. Through our flagship ecommerce site,, brands can authentically reach a growing community of 7.5M+ members with their own storefront. More than 1K trusted brands currently have a storefront on, offering unbeatable deals to those who serve. With our verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 3K brands currently utilize our GOVX ID technology to honor service members. By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within our engaged and exclusive community and reinforce their support amongst Americans who make a difference. In addition to providing unmatched value to those who serve, GOVX also donates a portion of every single order to non-profits who serve the military and first responder community. To-date we have donated more than $1M through our GOVX Gives Back initiative. For more information, visit


Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States armed forces. Beginning in 2022, Folds of Honor expanded its mission to include first responders. Its educational scholarships support private-school tuition or tutoring in grades K-12 as well as post-secondary tuition. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, an F-16 fighter pilot, who is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, TX.


Veteran-owned and operated, Born Primitive apparel is made for athletes of all sizes and skill levels and is designed to perform in those critical moments of mental and physical distress when the battle is won—or lost. Their apparel is developed and tested by athletes to ensure it has only the highest quality, comfort, and functionality. To learn more, visit


Widely considered the greatest heavyweight in MMA history, Stipe Miocic is a two-time UFC champion and one of the best pound-for-pound fighters of any era. He holds the records for most wins in heavyweight title fights alongside the longest title defending streak in the division with four consecutive defenses. On top of his MMA career, Miocic serves his community as a full-time firefighter paramedic for the Westlake (OH) Fire Department.

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