GOVX and DIRECTV Holiday Bowl Launch the INAUGURAL Hometown Heroes Initiative

With two major sporting events on the docket, everybody wins.

They say San Diego isn’t a sports town. They say it’s all palm trees, beaches, and vacation rentals.

They say we didn’t fight hard enough to keep the Chargers and couldn’t have cared less when the Clippers skipped town back in the day. They call Petco Park a destination stadium and point fingers at the political tug-of-war that was Soccer City. They say a lot of things, but for locals and those with a military background, none of it could be farther from the truth.

In actuality, sports run deep in America’s Finest City – and so does the pride and admiration for those who serve. That’s why GOVX has aligned with the DIRECTV Holiday Bowl to form the inaugural Hometown Heroes Initiative to give back to the local San Diego military community, get them front and center for the big games, and celebrate their service during the upcoming Rady Children's Invitational starting on Thanksgiving Day and the Holiday Bowl on December 27th.

"With a long history of supporting premiere live sports and those who serve, San Diego represents the ideal setting for both the DIRECTV Holiday Bowl and the Rady Children’s Invitational,” said Alan Cole, GOVX CEO. “With the advent of the Hometown Heroes Initiative, we’re proud that GOVX can help lead the way in recognizing our heroes both here in our hometown and on a national stage.”

For those keeping score at home, that's two must-attend, military service-saluting sporting events right here in our own backyard.

Perhaps it’s not too late to change the narrative, after all.


Event: The Rady Children’s Invitational

Teams: Iowa Hawkeyes (Big Ten), USC Trojans (Pac-12),

Seton Hall Pirates (Big East) and the Oklahoma Sooners (Big 12)

Where: UC San Diego’s LionTree Arena

Broadcast: Fox or FS1


Thanksgiving Day | Thursday | November 23rd

12:00 PM PT – Oklahoma vs. Iowa

2:30 PM PT – Seton Hall vs. USC

Friday | November 24th

12:30 PM PT – Oklahoma vs. Seton Hall or USC

3:00 PM PT – Iowa vs. Seton Hall or USC


100 free tickets and round-trip transportation will be provided to the local San Diego active-duty military community

Thanksgiving Day Military Brunch

Event: The DIRECTV Holiday Bowl

Teams: TBA

Time and Date: Wednesday, December 27th at 5:00PM PT

Where: Petco Park, San Diego, Ca

Broadcast: Fox


250 free tickets and round-trip transportation will be supplied to the local San Diego active-duty military community

National Anthem, American flag unfurling, and In-game military tribute presented by GOVX

GOVX Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente on Wednesday, December 27th featuring entries from the San Diego military community

GOVX will also be the Official Discount Provider, offering a limited number of tickets at exclusive savings to qualified members

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